Background & Problem Statement

Nemora, a packaging company, faced low conversion rates on its Webflow-built landing page. Visitors browsed but rarely completed inquiries. The goal was to enhance the UI/UX to improve user flow and drive more conversions.

User Research & Insights

Heatmaps and analytics revealed that users abandoned the site due to unclear navigation and lack of compelling CTAs. Competitive analysis provided insights into industry best practices for conversion-focused design.

Redesign Strategy & Execution

The new design featured a cleaner layout, prominent call-to-action buttons, and improved product categorization. The inquiry process was streamlined, reducing friction for potential customers. Trust elements like testimonials and certifications were also added.

Results & Business Impact

Post-launch, the landing page saw a 40% increase in inquiries and a 25% boost in engagement metrics. Users reported a smoother browsing experience, leading to higher satisfaction and retention.

Key Takeaways

A well-structured UI/UX strategy can significantly impact business outcomes. Small design changes, such as improved navigation and strategic CTAs, can lead to major improvements in user engagement.